(E13) The business storytelling expert Janet Murray
One of the most powerful ways a leader can connect with others is through storytelling. But it can be hard to understand how you apply that to your everyday leadership approach, especially if you’re someone who is number or action orientated.
But storytelling is at the heart of great strategy and is how the most impactful leaders take people with them.
In today’s episode I’m delighted to be talking with Janet Murray, an expert in storytelling and that all-important connection to business strategy. Janet’s a former journalist, and now supports businesses to be more strategic in the content they produce. She’s a podcaster, international speaker and creator of the courageous CEO strategic business planner and resource kit.
We talk about:
what storytelling in leadership really means
the problem with powerpoint presentations
how to embed storytelling into your communications
the role of AI
strategic storytelling
thought leadership content
developing your own content plan
credibility
leadership brands
how to get started
Resources and helpful links
2024 Courageous CEO Strategic Business Planner & Resource Kit
Connect with Janet on LinkedIn
