A woman with shoulder-length red hair, wearing a pink T-shirt with a smiley face graphic, stands indoors near a table, smiling and resting her chin on her hand, with greenery and chairs in the background.

Done performing a version of yourself that was never really yours?

The rules are the problem. You’re not.

You can’t change things by copying those who are doing absolute fuckeries. 

Unlearn their rulebooks and create your own.

For people who care deeply, carry responsibility and don’t want to lose themselves to the thing they care about.

Work with me

The tension you're feeling isn't failure.

It's an identity you've outgrown.

You've been doing everything right - by someone else's definition of right. The rules got you here. But somewhere along the way the cost of following them got higher than the reward.

You don't need more strategy, more hustle or another framework to follow. You need to figure out which rules are actually yours - and what changes when you start operating from those instead.

That's what we do here.

Start here

Ways to work with me

I work with a small number of people who are done doing this alone.

Got one thing that's loud right now?
A single 90-minute session to name it, work it, shift it.

Ready to go deeper?
Ongoing 1:1 work for people who want someone in their corner over time.
Work with me
A woman with red hair, wearing a beige blazer and white T-shirt with a rainbow and sun graphic, standing at a wooden table with an open book, a yellow mug, and a marble laptop. She is smiling in a room with framed artwork and a map on the wall.

Hey, I’m Lee

I spent nearly 20 years in corporate communications doing everything ‘right’ - I had the job title, the big income, all the external symbols that “I’d made it!” - but internally I was beyond knackered, completely disconnected and pretending that everything was fine. I’d lost myself in pursuit of what I ‘thought’ I wanted. 

It wasn’t until I stepped away - well actually I quit in a dramatic fashion, after the holiday of a lifetime - that I realised a lot of my life had been built on borrowed rules and very convincing BS.

What followed wasn’t a reinvention. It was an unravelling.

I started noticing the rules I’d been living by - about work, worth, time,  responsibility. About who I thought I needed to be to belong and succeed.

Now I help other purpose-led people do the same.

Not to become someone new, but to stop contorting themselves around identities that no longer fit.

My work sits at the intersection of:

  • identity (the rules you’ve internalised)

  • behaviour (how those rules play out day to day)

  • structure (the work, rhythm and life you’re building around them)

Because you can’t change one without touching the others.

We look at the rules you’ve internalised, how those rules shape your decisions and behaviour, and decide how to loosen the ones that are costing you energy, choice and self-trust - without burning everything down just to prove a point!

And I’m not on the other side of this - I’m in it, paying attention, alongside you.

Unlearning is a way of being. Not a tick box exercise. 

Nosey for more? 😆

Nice stuff people have said…

I left the job that was almost killing me
Helped me to work through all the crap in my head, think differently and focus on what matters to me,
I'm finding more creative outlets in my role. enjoying my role more and I sleep much better at night.
No BS approach
Wanna piece of this? Here's how 💥

(Un)learning in public

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(Un)learning in public *

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