The (Un)learning Rebuild
When the old identity won’t stretch any further.
This is for when you’re carrying the tension with you on the daily. When…
work is turning you into someone you don’t recognise.
your business is growing, but so is the pressure to be everything to everyone
A big life change is on the horizon, but you don’t want that chapter to be built on the same invisible rules as your last one
Your success has outgrown the rules that built it
You care about the impact of your work - which makes it even harder to question the rules around it.
You’re not interested in surface tweaks, quick fixes or making it look good for others.
You want alignment - inside and out - and the support while you do the work.
What’s actually happening
You’re living in misalignment.
Your identity has evolved.
But your boundaries, expectations and behaviours still reflect who you used to be - or who you’ve been performing as.
Rules like: If I don’t hold this together, it falls apart.” “If I slow down, I’ll lose relevance.” “If I stop proving myself, I’ll be exposed.”
The friction you’re feeling - is confusion, exhaustion, resentment, guilt, quiet self-abandonment. It’s signalling that you’re following the wrong rules and now is the time to claim your agency back.
Over 6–12 months we:
Untangle internalised rules and beliefs
Challenge the conditioning
Rebuild decision-making from agency
Rework boundaries
Reconstruct identity
Align values and actions
Interrupt over-functioning patterns
Challenge fear-based choices
Redesign work rhythm
This work sits at the intersection of:
identity (the rules you’ve internalised)
behaviour (how those rules play out day to day)
structure (the work, rhythm and life you’re building around them)
This is where insight becomes embodied. We don’t just understand your patterns - we interrupt them in real time.
What becomes different
You make decisions from alignment, not fear
You stop over-carrying
You stop shrinking
Your relationships feel cleaner
Your work feels chosen, not endured.
And you haven’t done this through optimisation or hacks. You’ve done it because you’ve stopped performing an outdated identity.
Over 6–12 months, you don’t just understand your rules. You stop living by the ones that shrink you.
This is for you if:
You’re done pretending to be someone else
You want depth in your work and relationships
You’re willing to be uncomfortable
You’re ready to take responsibility for your choices
This is not for you if:
You want fast results
You want advice
You’re outsourcing change
I’m not here to optimise you into a shinier version of the same bullshit!
What to expect
This is long-term, personalised work.
The (Un)learning Blueprint is included so you’ll get an intensive day (and nice lunch) to get underneath the rules that are driving things for you right now.
We’ll design your unlearning plan
We’ll meet every month for 1:1 sessions using coaching, NLP and other creative practices
Weekly check-ins are available - not to hand-hold, but to keep up momentum with the coaching IF anything crops up, providing extra accountability while you experiment
You’ll get full access to the (Un)learning community over on substack
Those choosing the 12-month option will get an additional half-day planning session, where we’ll check-in on your Blueprint and reset our focus if needed.
6 months: £4,500 - £6k
12 months: £8,500 - £10k
Payment plans available
Not sure where to start?
If one specific thing feels loud, urgent or repetitive → Book an Intervention.
We interrupt the pattern and you move forward.
If you’re at a pivot and need clarity & direction → Choose the Blueprint.
We map the rules and design your next 90 days.
If you know your whole way of working and living needs to evolve → Apply for the Rebuild.
We don’t just plan differently. We live differently.
If you want space to experiment, reflect and recalibrate alongside others → Join The (Un)learning Lab.
A three-month identity reset where you question the rules, test real-life experiments and rebuild your agency in community - without committing to long-term 1:1 work.
Not ready to invest yet, but interested in how unlearning can help → subscribe to (un)learning and get the free 30 Day FLIP
Still unsure?
Book a short introduction call and we’ll figure it out together.